Color has always been vital as a storytelling device. With DIGILOG presets the look and feel of analog film is married with the benefits of modern digital cameras. Featuring a collection of high precision look up tables, DIGILOG makes getting great color quick and easy to help content creators focus on what matters : the story. With DIGILOG, photographer and videographers alike can experience the look and feel of the analog era in their professional work.
01 Built for the Creator on the Go
As creatives on the go we often have a wide variety of jobs to tackle. From weddings to music videos, DIGILOG is designed to be a general starting point to help you quickly establish a look for your video, allowing you to focus on what matters most : the story.
02 SKIN TONE FRIENDLY
Great looking skin tones are important to us all. Incorrect skin tones are extremely distracting and color correcting the skin can be an exhausting process. Great care was put into ensuring the wide range of skin tones look as close to their true nature as possible.
03 Inspired by real film
Images shot with iconic film stocks such as Fuji,Kodak,Agfa and Rollei were referenced to mimic these classic looks. DIGILOG color palettes are designed to be visually pleasing digital film stocks that mimic the most notable qualities of analog film.
CUSTOM ORDERS AVAILABLE
For the project that requires a more hands on approach, DIGILOG offers custom color correction and grading services. We can also design LUTs based on the requirements of your project to help you arrive at the look you desire. Please contact us for rates !
What’s the difference between film photography and digital photography ?
There are many aesthetic differences between film and digital photography and they are all a direct result from the physical medium used to record the image. Film photography creates the image by recording to a negative which is processed with chemicals and enlarged to a print. The grain and texture we see in the image is a result of the light absorbing silver halide used in the print that forms the image. Digital cameras however, take a different approach by converting wavelengths of light into an electric signal to create the image. This affects the way colors are saturated, grain is produced and the overall look of the image. Digital has made many advancements in comparison to film including better detail in the shadows, improved color accuracy, sharper images and the ability to view recorded images instantly. Digital photography is in many ways the evolution of film photography.
Why recreate the film look if digital photography is its evolution ?
While digital may have its technical advantages the many nuances of films image such as how it handles bright portions of the image and color are still subjectively pleasing to many photographers and fans of photography. Many iconic images that helped shape the priniciples of photography as we know it were shot on many types of film all complete with their own color balances and color combinations. The film era lead to the rise of companies like Kodak, Fuji and Agfa who were known for their pleasing renditions of color. So while digital photography has improved on a technical level, by adjusting the color response of the film’s negative, the afforementioned film manufacturers were able to provide pleasing images by manipulating what we know as memory colors.
What are memory colors ?
Memory colors are the colors that we know things should be. The sky should be blue, grass should be green, and a stop sign is red. These are colors that if shifted from the colors we know them to represent in reality will immediately stand out as being incorrect. Ironically since color is subjective what human beings perceive as normal in terms of color varies from person to person. This allows our brain to "fill in the blanks" and guess what color something should be within its visual context. Digital sensors however see color objectively as well as predictably no matter the scenes visual context. With the DIGILOG LUT's one of its primary purpose is to adjust the incoming data from your source camera to output vibrant,saturated,film like color without creating jarring shifts to the memory colors.
How does it work ?
DIGILOG presets are high resolution LUT’s (look up tables) that are compatible with a wide range of applications from Adobe Premiere, Final Cut Pro, LumaForge and DaVinci Resolve to name a few. To use them, all you have to do is load the file into your application of choice and the editing software does the rest of the work.
Is it compatible with my camera ?
DIGILOG is compatible with all cameras that shoot in the industry standard rec709/SRGB color space. A majority of the images we see and even our computer and phone displays are built around the rec709/SRGB standard. 16.7 million colors exist within the srgb color space triangle composed of shades of red, green and blue. What the LUT then does is change one color visibile within the SRGB/rec709 triangle that your camera produces to the shade of color designated by the LUT. So it can change the fire truck shade of red in your image to a ferrari red, sky blue to steel blue etc. thus making it compatible with any and every camera that complies to the rec709/SRGB standard.